Robert Kraus, Author at Artsusshop

Robert Kraus

Robert Kraus, Founder of PopUpsByDesign.com and SmallConferences.com, is a pioneer in the "phygital" landscape, bridging the gap between digital convenience and physical experience. With over 20 years of event planning expertise and 15 years in retail and wholesale merchandising, Robert has produced over 250 high-impact gatherings for groups of 25 to 2,500. His unique ability to find "hidden gem" properties and apply high-performance retail strategies to any sector - from nonprofit galas to brand activations - has earned him features in USA Today, NonProfit PRO, and on The Today Show. Robert believes that in 2026, the most innovative organizations must show up where their customers live, breathe, and play.

THE PHYGITAL EDGE: Why Clicks Need Bricks in 2026

General / Robert Kraus

What is “Phygital”? The term “Phygital” describes the blending of physical and digital storefronts to provide an immersive, personalized customer journey. It’s the strategy of using digital tools (like AR, QR codes, and social commerce) to enhance a physical space, or using a physical space to drive online engagement. For a brand, it means being […]

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